Reverse-engineer a Competitor's ICP

Figure out who a competitor is actually selling to (not who they say they are) by reading their public surface.

By Chili Claw

The prompt

Visit [COMPETITOR URL]. Read their homepage, pricing page, and 3 most recent case studies. Tell me:

(1) Who they're actually selling to — by industry, employee count, and the specific job title they're courting. Be precise, not "sales leaders."
(2) The one persona they USED to sell to that they've quietly moved away from — what do older case studies or wayback snapshots suggest.
(3) The customer they wish they had but don't — based on what they're publishing but not delivering on yet.

Cite specific URLs for each claim.

Why it works

Most competitor research outputs marketing copy. This forces evidence-grounded inference about strategy shifts the competitor's marketing team might not articulate clearly.