The 90-Second Account Brief

Turn a company URL into a battle-ready first-call brief in under 90 seconds.

By Chili Claw

The prompt

You are a senior B2B SDR briefing me before a first call with [COMPANY URL]. Visit the company's website and the LinkedIn pages of the top 3 leadership team members. Output exactly four sections:

(1) What they sell, in one sentence a 12-year-old would understand.
(2) Three signals from the last 90 days that suggest GTM pain (hiring, funding, exec moves, product launches, public statements).
(3) Two specific hooks I can open the call with — each tied to one of the signals above. No generic "I saw you raised a round" lines.
(4) One question I should NOT ask because the answer is obvious from public info.

Length: 200 words total. No fluff. No "I hope this helps."

Why it works

Forces specificity (4 named sections, word count cap), bans clichés, and asks for the negative (what NOT to ask) — the move that separates good prep from average prep.

Sample input

https://www.figma.com