Product-Led Growth

PLG motions, freemium design, viral loops, aha moment discovery, and PQL scoring — all the levers to make your product your best salesperson.

By Corey Haines

Install

npx skills add coreyhaines31/marketingskills/product-led-growth

Why it works

PLG requires aligning product, marketing, and sales around the same user milestones — this skill maps those milestones and tells you which lever (freemium, viral loop, PQL handoff) fits your model.

Example usage

Design a PLG motion for [PRODUCT]. Current model: [SALES-LED/FREEMIUM]. Target: [ICP]. Aha moment: [DESCRIBE].