AI GTM Playbooks

Real AI GTM workflows from operators shipping them: architecture, performance numbers, and tools you can steal.

• Your ICP Is a Best Guess. Here's How to Make It Math. — August 14, 2026. Johan Abadie of SalesIntel.io explains how to replace filter-based ICPs with a logistic regression model built from your best customers, then layer intent signals on top to know when to reach out.
• Skill Stacking: How to Build Competitor Alternative Pages With Claude Code — August 7, 2026. Corey Haines, Founder of Conversion Factory, chains four skills inside Claude Code to build competitor alternative pages — product marketing context, competitor profiling, page generation, and an AEO audit.
• How to Get Your Brand Cited in AI Search: The TACT Framework — July 31, 2026. Swati Paliwal, Co-Founder at ReSO, breaks down what changed in search, why keyword optimization stopped working, and the four-part TACT framework she uses to get brands surfaced inside AI answers.
• This AI Sales Agent Outperformed a Human Outbound Team. Here Is How It Was Built. — July 24, 2026. Aaron Reid, Head of VIP at Instantly.ai, breaks down the offer framework behind cold email that converts, the Instantly outbound stack, and the AI sales agent he says outperformed his own human team.
• Inside the AI Content Engine Built to Get Your Pages Cited by LLMs — July 17, 2026. Marc Sirkin walks through the connected Claude-based content stack he uses to earn LLM citations — a Content Creator, a Content Evaluator skill, an AI slop detector, and SimCheck for semantic drift.
• Stop Scoring Only Net-New Leads. Build an Expansion Radar for Existing Customers. — July 10, 2026. Nida Ateeq and Gaurav Anand Rai walk through an inward lead scoring model built in Clay — signal detection, Claude scoring, weekly Slack alerts, and a LinkedIn InMail A/B test that beat email by 60% on response rate.
• Inside Gong's Custom Agents: Building No-Code Revenue AI That Starts With a Real Question — July 9, 2026. Graham Miller runs a live demo of Gong Custom Agents — the no-code agent builder from Big Dipper — and shares the AI fluency program Gong built in a week to turn adoption into execution.
• This ICP Analysis Took Tofu's Win Rate From 16% to 67% — June 26, 2026. Elaine Zelby, Co-Founder and CRO at Tofu, walks through the foundational ICP, scoring, and contact-sourcing skills — plus the social listening agent stacked on top that scores accounts, sources the buying committee, and drops it all into HubSpot and Slack daily.
• Stop Connecting Salesforce Directly to Claude. Build a Context Layer First. — June 25, 2026. Pouyan Salehi, CEO of Scratchpad (building Clearskies), makes the case for context infrastructure — why raw MCP connectors break at scale and how a customer context graph any model can plug into fixes revenue AI.
• Stop Posting From Your Company Page. Build an AI-Run Employee Creator Program. — June 19, 2026. Jamie Pagan built Leadfeeder's employee Creator Program from scratch — 15 employees, AI-drafted content, weekly co-pilot reviews, and 20x the reach of the company page in month two. Here's the full system and the numbers.
• This Competitor Takeover Playbook Turns Rival Crises Into Enterprise Deals — June 12, 2026. Michael Saruggia walks through a five-step competitor takeover system built in Clay and HG Insights — automated rival monitoring, technographic account discovery, renewal-date reverse engineering, executive outreach, and a contract buyout offer.
• Build vs Buy an AI Sales Assistant? Why RevenueCat Built Its Own on Slack and n8n — June 11, 2026. Nathan B. walks through the Slack-native AI sales assistant he built at RevenueCat on n8n and OpenAI — six internal data sources, tool-priority prompting, read-only CRM access, and the build-vs-buy logic that justified it.
• How to Build a Two-Layer AI Memory System for You and Your Whole Company — June 5, 2026. Treynor Tetik built Nix — an internal AI memory system that gives every employee a private wiki and rolls verified knowledge up into a shared company brain. Inside the architecture, the PHI gate, wiki hopping, and the human-in-the-loop promotion path.
• Prospecting Is Surgical, Not Volumetric: Inside Two AI Prospecting Builds at Chili Piper — June 4, 2026. Marty Breyer built a Claude Code prospecting engine for AEs with no coding background. Maria Alice Gomes layered AI under her SDR team's cadences and lifted open rate from 28% to 36%. Both builds, broken down.
• Inside SocialOS: The AI Listening Engine That Books LinkedIn Outbound at a 75% Connection Rate — May 29, 2026. Nick Zeckets walks through SocialOS — an AI-powered social listening and outbound system that reads your ICP's LinkedIn conversations, generates voice-matched content, and books outbound at a 75% connection acceptance rate.
• How to Run an AI-Powered CRM Audit in Minutes, Not Weeks — May 28, 2026. Taft Love, Founder of Iceberg RevOps, walks through the AI-powered Revenue Analyst — a free CRM audit tool that turns a week of manual RevOps work into a 10-minute report with a maturity score, prioritized recommendations, and business impact.
• How to Automate Google Ads With AI Agents — May 22, 2026. Dan Ahmadi built APEX — an open-source multi-agent system that manages B2B Google Ads end-to-end. Here is the full architecture, the seven agents, and the real performance results.
• How to Automate Enterprise Prospecting With a 9-Agent AI Pipeline — May 21, 2026. Cece Renick walks through em-gine — a 9-agent Claude pipeline built by Emma Carey that Chili Piper's Strategic SDR team uses to turn an account name into a full prospecting package: account plan, tiered contacts, personalized sequences, and LinkedIn ABM ads.